For this SCADpro project, our team was tasked to work with an esports company this quarter; we were meant to help them rebrand and target their consumer segment. However, they went in another direction during our research, which left us with 17 thirsty creatives and a problem we found during our gaming research for the brand. We found out the gaming world is much more toxic than many people know about (it has vast bullying, harassment, and discrimination issues). These issues are usually towards minorities in the gaming community: women, non-binary individuals, the LGBTQ community, and multicultural groups. So we created "Zona"- a safe, inclusive, fun, and personalized gaming platform. This is just a sample of the full document. To see the full

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